The White Stag Sign has been a cherished landmark of Portland, Oregon for more than seven decades. Its image of a leaping white stag has become a symbol of the city, instantly recognizable to both its inhabitants and tourists alike.
The White Stag Sign has gone through numerous facelifts over the years. In the 1950s, it was updated to include neon lights, making it even more noticeable. The 80s saw the White Stag clothing company being purchased by Nike, and the sign was briefly known as the ‘Nike Sign’. This didn’t sit well with the public, so the name was switched back to the White Stag Sign.
In 2010, the sign was given a makeover. Its neon lights were swapped out for energy-efficient LED bulbs, and a fresh coat of paint was applied. This restoration was made possible thanks to a collaboration between the City of Portland, the Portland Development Commission, and the University of Oregon’s School of Architecture. It was a successful project that breathed new life into the sign.
The iconic White Stag Sign is a beloved symbol of Portland, and a must-see for any visitor. Many come to capture its beauty on film, or to marvel at its historical significance. It’s also been featured in a number of films and television series, including the popular Portlandia. This beloved landmark is cherished by both locals and tourists alike, making it one of the most popular spots in the city. Whether you’re just passing through or call Portland home, the White Stag Sign is sure to leave a lasting impression.
The White Stag Sign is more than just aesthetically pleasing. It has deep historical and cultural importance to the city of Portland. Representing Portland’s industrial past, the sign is a reminder of its prominence as a manufacturing and commercial hub. It has also become a symbol of the city’s unique, quirky culture, and is a source of pride for many of its inhabitants. Its prominent presence in the city serves to remind us of the city’s rich heritage and culture.
The White Stag Sign, a beloved and iconic landmark of Portland, Oregon, is deeply rooted in history and culture. Its striking design has become a symbol of the city, and it is sure to remain a fixture of Portland’s skyline for many years to come.